Celebrate the Heart of Country, Americana, and Roots Music!

Drop Us A Line, Y'all

Y'all interested in advertising, partnering up, contributing stories, joining our team, or just got a question? Well, don't be shy, drop us a line!

Follow Us

Surprisingly, George Strait’s “Amarillo By Morning” Was Inspired By Commercial’s Tagline

by
  • Arden is a Senior Country Music Journalist for Country Thang Daily, specializing in classic hits and contemporary chart-toppers.
  • Prior to joining Country Thang Daily, Arden wrote for Billboard and People magazine, covering country music legends and emerging artists.
  • Arden holds a Bachelor of Arts in Journalism from the University of Tennessee, with a minor in Music Studies.

“Amarillo By Morning” has become one of country music’s most recognizable anthems, and it has helped propel George Strait to stardom. The song appeared on the King of Country’s 1982 album Strait from the Heart.

However, despite holding the record for the most No. 1 hits – with sixty under his belt, marking stands in all fields of music – “Amarillo By Morning” was one of Strait’s best-known works that didn’t make it to the top of Billboard’s country singles chart. The song only peaked at No. 4.

But the song’s backstory is rather an interesting one.

The Team Up That Brought The Most Classic Song in History

Written by Terry Stafford and Paul Fraser, “Amarillo By Morning” tells the tale of a rodeo cowboy and his life on the road.

“They took my saddle in Houston, broke my leg in Santa Fe. Lost my wife and a girlfriend somewhere along the way. Well, I’ll be looking for eight when they pull that gate. And I hope that judge ain’t blind. Amarillo by morning, Amarillo’s on my mind,” the song goes on.

Although Stafford was born in Hollis, Oklahoma, he grew up in Amarillo, Texas. In 1964, Stafford made his first appearance on the Billboard Hot 100 pop chart with the classic rock ‘n’ roll hit “Suspicion.” When listeners initially heard his version of the song, many thought it was Elvis Presley’s latest release.

It became an instant hit for Stafford. However, he eventually couldn’t find a follow-up to his big record and soon faded from the rock music scene. Still, Stafford did not get out of the business. Basing his operations out of California, the former singer wrote for other acts and worked in films and television as an actor.

Finally, in 1969, singer Buck Owens took Stafford’s “Big In Vegas” up the charts, and the songwriter started thinking about coming back to his roots. By 1973, Stafford had signed a country record deal with the Atlantic label and tried making his mark in Nashville.

At about the same time, another old rocker, Paul Fraser, was offered a chance to earn a songwriting draw. Needing the steady money and tired of long road tours, Fraser took the job and teamed up with Stafford to write songs. 

The Song’s Interesting Backstory

Paul Fraser had been enlisted to write a musical score for a movie, so he and Stafford started working on that each morning. One night, Stafford was watching television, and a commercial for a delivery service came on. The commercial’s tagline of a delivery service got his attention! It guaranteed that it could “get your package to places like Amarillo by the next morning.” Stafford was caught up in the phrase – perhaps because Amarillo was his hometown – and he decided to write a song around that concept.

Stafford called Fraser and told him about his new idea. The two decided to meet the next morning and devoted some time to it. But Fraser couldn’t wait that long, and the lyrics were starting to come to him immediately. Sitting down at his kitchen table, he wrote the whole thing in about an hour. The next morning, Fraser presented Stafford with the finished number. Stafford liked it, and within weeks, Stafford’s recording of “Amarillo By Morning” was on the market – released on his album Say, Has Anybody Seen My Sweet Gypsy Rose in 1973.

Several cover versions have since been made. In addition to George Strait, rodeo champion Chris LeDoux also recorded the song in 1975 on his album Life as a Rodeo Man, Asleep at the Wheel, and John Arthur Martinez on his album Lone Starry Night in 2004.

Today, “Amarillo by Morning” is one of the most frequently covered George Strait songs. Tune in below for George Strait’s rendition of “Amarillo by Morning,” and get ready to be blown away.

Latest Stories

Dolly Parton’s nephew Bryan Seaver, who announced her passing, is shown after being dismissed from guarding her properties.

Dolly Parton’s Nephew Who Announced Her Death Was Reportedly Fired From Guarding Her Properties

Three weeks after Bryan Seaver stood in front of a camera to tell the world his aunt had died, he was reportedly told to hand over the keys. Seaver, the ...

The late Dolly Parton on stage in sequins and blonde hair, singing into a microphone. CMA will honor her with a live special on October 21.

The CMA Will Honor Dolly Parton With a Two-Hour Live Special on October 21

Dolly Parton wrote the most famous goodbye song in American music. Now, country music is using it to say goodbye to her. The Country Music Association announced it will honor ...

Reba McEntire appears at the Emmys in Dolly Parton’s butterfly ring and rhinestone earrings as her gown matches Dolly’s first look.

Reba Wore Dolly Parton’s Rhinestone Earrings and Butterfly Ring During Her Emmys Tribute

The first time Reba McEntire ever saw Dolly Parton in person, Dolly was covered in rhinestone butterflies. McEntire has told the story more than once. She was backing up against ...

Sally Field appears emotional during her Emmys tribute speech calling Dolly Parton an angel on earth.

Sally Field Called Dolly Parton an Angel on Earth in Her Emmys Tribute Speech

Sally Field worked with Dolly Parton on one movie in 1989. She spent the next thirty-seven years loving her anyway. Field introduced the Dolly Parton tribute at the 78th Primetime ...

Reba McEntire looks emotional as she sings Appalachian Memories for Dolly Parton at the Emmys.

Reba McEntire Sang “Appalachian Memories” for Dolly at the Emmys and Got Emotional at the End

Forty-three years ago, Dolly Parton stood on the Emmy stage and sang a song she wrote about her daddy and the mountains that raised her. On Monday night, her friend ...

A massive Dolly Parton mural covers a honky-tonk wall in Fort Worth after an artist painted her because his daughter was hurting.

A Massive Dolly Parton Mural Went Up on a Fort Worth Honky-Tonk and People Keep Pulling Over

His daughter took the news hard, so he went and found a wall. Juan Velazquez saw how Dolly Parton’s death hit his daughter and decided he wanted to honor her. ...

Jennifer Nettles sings emotionally as she honors the 9/11 victims with Vince Gill’s Go Rest High on That Mountain.

Jennifer Nettles Honored the 9/11 Victims With Vince Gill’s Go Rest High on That Mountain

Vince Gill wrote that song for his own dead. On Friday, Jennifer Nettles sang it for nearly three thousand of them. Nettles performed “Go Rest High on That Mountain” at ...

Garth Brooks is shown with a circular photo of Dolly Parton after declaring September 25 Dolly Day and giving bar sales to the Imagination Library.

Garth Brooks Declared September 25 ‘Dolly Day’ and Is Giving the Full Day’s Bar Sales to the Imagination Library

Two days after Dolly Parton died, Garth Brooks and Trisha Yearwood picked a date and made a promise. On Thursday, August 27, the couple announced that their Nashville bar, Friends ...

Lainey Wilson stands in a black suit with a choir behind her as she honors the 9/11 victims with Amazing Grace at the 25th anniversary.

Lainey Wilson Honored the 9/11 Victims With “Amazing Grace” in a Black Suit and a Choir Behind Her

She left the bell-bottoms and the cowboy hat at home and walked out in a black suit with a choir behind her, singing a hymn that has carried this country ...

Budweiser Clydesdales bow toward the New York skyline in the 9/11 tribute ad that aired once during the 2002 Super Bowl.

Budweiser’s 9/11 Tribute Aired Once During the 2002 Super Bowl and People Still Remember It

Sixty seconds, no words, and a horse named Ringo doing the only thing the country needed to see. On Sunday, February 3, 2002, during Super Bowl XXXVI, Anheuser-Busch ran a ...

Leave a Comment

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.