Taylor Swift has done it again! She just landed her sixth number 1 album on the Billboard 200 with her newest offering. It’s no other than her studio album Lover.
Taylor Swift and Lover‘s Success
In a single week, Lover netted about 867,000 equivalent album units in the US, according to Billboard. Of that amount, 679,000 were in album sales, 13,000 were in TEA units, and 175,000 were in SEA units. Both numbers are the largest registered for any album in one week since Reputation. It is the largest sales week for any album since Swift’s 2017’s Reputation.
Swift instantly took to Twitter on Saturday to thank her fans for the support and the success that she had accumulated.
“I just have to say to you guys, thank you so much for one of the best weeks of my life. I can’t thank you enough.”
Lover was released on the 23rd of August and the record includes songs “ME!” featuring Brendon Urie from Panic! at the Disco, and the GLAAD-themed anthem “You Need to Calm Down,” of which has a music video with a star-studded cast and LGBTQ+ advocates such as Ellen DeGeneres, Katy Perry, Adam Lambert, and Laverne Cox, among others.
According to a press release, the album “smashed the all-time pre-sale record at Target and eclipsed debut physical sales of Reputation.” In addition, the album has hit #1 in 98 countries on iTunes. On the Spotify U.S. chart, every song debuted in the top 25 with 9 in the top 10. Lover also broke the global record as the “top album debut in the history of Amazon Music.”
Lover is Swift’s sixth studio album, and her first under the auspices of a new recording contract with Republic Records, after parting ways with Big Machine Label Group.
Republic Records founder & CEO Monte Lipman states that Lover is “clearly her most acclaimed album to date. Her honesty and vulnerability poured into this album have created a masterpiece.”