Willie Nelson has never hidden his love for CBD and CBD-based products. In fact, he has opened his own wellness line called Willie’s Remedy. It features extra-strength coffee and hemp oil tinctures for everyone who wants to buy it.

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Image from Willie Nelson’s official Facebook page

But he should watch out! A new mogul has entered the business. Tycoon and music icon Jay-Z has officially joined the cannabis business too!

Willie’s Remedy

Willie’s Remedy is the first expansion of Willie’s Reserve line of cannabis. In 2015, the couple had introduced hemp-based health and wellness products.

Jay Z, Willie Nelson, Cannabis, Nelson, Willie

via Rolling Stone

It taps into various licensed cultivators and farmers for their legal, medical, and adult-use cannabis products.

“The Willie’s Remedy line is a purposeful departure from Willie’s Reserve. It’s not about getting high. But it’s still all about Willie and the benefits we believe cannabis has to offer. Willie and I are proud to offer quality, American-sourced hemp wellness options for people of his generation, our kids’ generation, and everyone in between.”

A press release allowed Nelson to express his reasoning behind his products.

“Hemp production in America was stifled for so long. But it could now make all the difference for small independent farmers. Hemp isn’t just good for our farmers and our economy, it’s good for our soil, our environment, and our health.”

Jay Z’s Partnership

You can’t commend this man for his hustle. Mogul and superstar Shawn “Jay-Z” Carter has now entered the cannabis industry. He partners with Caliva, a California company, as their chief brand strategist. Carter spoke about his recent business venture.

Jay Z, Willie Nelson, Cannabis, Nelson, Willie

via Jay-Z’s Official Instagram Account/Rappler

“Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partner for this endeavor.”

Jay-Z joins Nelson, Whoopi Goldberg, Martha Stewart, Montana, and Snoop Dogg as part of a growing list of celebrities who not only have endorsed the usage of cannabis but have also jumped into the cannabis business in recent years.