The iconic women’s fashion and lifestyle brand Vera Bradley, Inc. has partnered with country music sensation Cassadee Pope as she headlines the “CMT Next Women of Country Tour,” which brings out fresh female voices to the spotlight of country music. The tour kicks off on the 11th of April in Tampa, Florida.
Vera Bradley
The brand Vera Bradley is already a high-end and popular brand. It is a leading designer of women’s handbags, luggage and travel necessities, and fashion and home accessories. It was founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller.
It is also a brand that is aware of its corporate social responsibility, with several philanthropic causes such as the Vera Bradley Foundation for Breast Cancer, supporting communities, and advocating for responsible post-production.
The Collaboration
Rob Wallstrom, Chief Executive Officer of Vera Bradley explained why Pope was a good fit for the brand.
“Vera Bradley is all about empowering women and breaking through barriers, so we are proud to support Cassadee Pope during her upcoming ‘CMT Next Women of Country’ tour. We’re inspired by the tenacity, drive and determination Cassadee has shown throughout her career in music. Cassadee’s mentorship and championing of other women in her industry is something we can all aspire to!”
During all the stops along the tour, featuring guests Clare Dunn and Hannah Ellis, Pope will get to participate in fan meet-and-greet events at three Vera Bradley Full Like stores. Pope will then share her favorite Vera Bradley style picks, snap a few fans, dole out signatures and exclusive giveaways.
Meet-and-greets will take place at Vera Bradley, The Mall in Millenia in Orlando, Florida on April 12; at Vera Bradley at Fayette Mall in Lexington, Kentucky on April 20; and at Vera Bradley at Jordan Creek Town Center in West Des Moines, Iowa on May 3.
On the partnership, Pope expressed that she had always been a fan of the brand.
“I’ve been a Vera Bradley fan for years and love the beauty and functionality of each style I’ve carried – not to mention the striking prints and vibrant colors! What I love even more is that Vera Bradley is a brand that truly cares and strives to improve the lives of the women it designs for. It means so much to me to be supported by this strong women’s brand during my ‘CMT Next Women of Country’ tour.”
