The Montana Boyz and their Viral TikTok Fame

The Montana Boyz–Kaleb Campbell Winterburn, Kade Wilcox, and Mark Estes went from obscurity to explosive fame by bringing country culture in the digital age. Today they are viral content creators with their engaging cowboy lifestyle. They broke social media after posting a video showing how they hang out with their cowboy culture and cowboy music. The Montana Boyz resonated with their audiences and gained a large following in a month. 

Who Are The Montana Boyz?

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The influencer impact of The Montana Boyz cannot be denied. But if you were to look back to how they began, their story is quite something. Kaleb, Kade, and Mark met at Montana Technical University and easily became friends through football. When they made a TikTok video featuring their cowboy hats in a relaxing countryside and lip-synching to one of Luke Combs’ hits, they stumbled into fame in social media trends. Proud of their Montana roots, the viral TikTok launched their career. The trio now lives in Nashville, Tennessee, for more opportunities. 

The Viral Moment

@montana.boyz One number away #fyp #montanaboyz ♬ One Number Away – Luke Combs

Country music and cowboy boots are one of the many things that The Montana Boyz have taken For You pages by storm. In an interview with E! News, Kaleb said that they were just messing around and playing beer die one day and thought of making a quick TikTok together. They had no idea that it would blow up. Once it did, they just ran with it. 

In a month, the video reeled in 285,000 new TikTok followers, some famous ones, too, like Kristin Cavallari of Laguna Beach. Soon, Kristin revealed that she and Mark were dating. 

Living in Montana, their rise to fame is attributed to how they genuinely show their every cowboy lifestyle with ranchers, horses, and cowboys. 

@montana.boyz Save a horse #fyp #montanaboyz ♬ Save a Horse (Ride a Cowboy) – Big & Rich

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Moving from Montana to Nashville was a big step for The Montana Boyz, and it comes with the territory as influencers. From their newfound fame, they launched Belmont Acres, a clothing line whose proceeds go to the ranchers in the northwest state. Even if they’re in Nashville for opportunities and work, they will always consider Montana their home. Despite their viral TikTok fame, who they are and what they’re about is simply stated by Kade saying, “We’re just Montana dudes at heart.”