The Storyteller in country music, Tom T. Hall wrote a song about beer in 1975. He called the tune “I Like Beer.” Through this straightforward narrative, the singer-songwriter advocates the qualities of the drink while entertaining the audience. Those objectives have been met considering the success that the song has achieved. The lead single on his album I Wrote A Song About It, “I Like Beer” peaked at No. 4 on the country songs chart. Additionally, it reached No. 12 on the Canadian country singles chart. Using today’s standards in country music, the song would probably slip in as standard fare. Likewise, it may have been nominated for Song of the Year considering its deep thoughtfulness.
Below is Hall’s live performance of “I Like Beer” at the church street station in Orlando, Florida back in 1990.
The Song Featured in Super Bowl Ads
More than four decades after the song was released, who would have thought it’s going to be featured in a high profile commercial? During the Super Bowl LII in Minneapolis, MN last February 4, Michelob ULTRA aired a commercial that features the song “I Like Beer.” The ad cover was recorded by rising country music star Jon Pardi. It also presented actor Chris Pratt, U.S. Open Golf Champion Brooks Koepka, 11-time World Surf League Champion Kelly Slater, and 2017 NYC Marathon winner Shalane Flanagan.
Pardi led the personalities in a cheerful singing of “I Like Beer” while performing various physical activities. These include swimming, running, bicycling, weightlifting, golf, and yoga. The advertisement aims to bring to the audience the possibility of staying fit while enjoying a beer. Michelob Ultra aligns its beer with an active and healthy lifestyle.
This would be the second time that a Tom T. Hall song is featured in a commercial. In 2002, his single “I Love” was also covered and used in a Coors Light ad. However, in the commercial version, the original lyrics have been altered.
Here is the Michelob ULTRA commercial featuring the song.
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I Like Beer, Jon Pardi, Michelob Ultra, tom t hall