August 17

The Rowdy Music Video of “That’s How They Do It in Dixie”

The Rowdy Music Video of "That's How They Do It in Dixie" 1
Photo: A screenshot of Hank Williams, Jr. taken from the music video for “That’s How They Do it in Dixie”

Hank Williams, Jr.’s video-making habit has become a tradition for him since the time he made the very first one. That song happened to be the “Queen of My Heart” whose music video existed in 1983. Back then, music videos were still in their primary period in the music industry including the country music genre. The only son of the late country legend Hank Williams, Sr. is sure proud of himself being one of the first musicians to infuse videos into the country music scene. And to note, his works are not just plain moving images but one that incorporates good humor, surprise, and exhibition. There’s no doubt of him being a music video savvy. To prove this further, the music video he made for All My Rowdy Friendswon the Video of the Year award both from CMA and ACM.

In the summer of 2006, Hank Jr. released his album That’s How They Do It in Dixie: The Essential Collection. As expected, he created a music video for the album’s title track. Similar to his other previous videos, the clip overtly features Hank Jr.’s rough and rowdy styles. The A Country Boy Can Survive” singer who is known for his nickname “Bocephus,” tapped other artists for the music video. Specifically, the cartoony rednecks Big & Rich, Gretchen Wilsonand Van Zant offered special participation in the clip.

Watch the official music video for “That’s  How They Do It in Dixie” below.

Brief Song and Album Background

“That’s How They Do It in Dixie” is the title track of Hank Jr.’s greatest hits album. The Curb Records released the album in June 2006. The song is one of the two brand new tracks included on the said collection. Both songs were made into music videos also on the album’s release year. Songwriters Chris Tompkins, Josh Kear, and Mark Irwin penned the tune. The text details some of the ways of people from the Southern part of the United States known as Dixie.

Some of the styles tackled in the song refer to the way people dress, make their hair, and other prominent lifestyles. Throughout the video, several gorgeous ladies are seen marching on the stage displaying those styles mentioned in the song. In between are scenes showing Hank Jr. and the other featured artists singing the song. The album went on to become his 23rd gold record after achieving a gold certification from RIAA.

Moreover, the 12-track album debuted at No. 3 on Billboard Country Albums chart. Other than “That’s How They Do It in Dixie,” it also featured other previous recordings of Hank Jr. Among these hits were “Whiskey Bent and Hell Bound,” “Family Tradition,” “My Name is Bocephus,” and a duet of There’s a Tear in my Bear” with his dad.

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Big & Rich, Gretchen Wilson, Hank Williams Jr., That's How They Do it in Dixie, Van Zant

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