February 5

How About a Toss for “Ten Rounds with José Cuervo” with Tracy Byrds?

Tracy Byrd recorded an upbeat song titled “Ten Rounds with José Cuervo” in April 2002. It was the third single from his  album Ten Rounds. The song reached Number One on the Billboard Hot Country Singles & Tracks which is now Hot Country Songs charts. Casey Beathard, Michael P. Heeney, and Marla Cannon-Goodman wrote the song.

The song talks about going to a bar to forget his ex who broke up with him. He then starts drinking many rounds of the Mexican tequila, José Cuervo. After he counts off each round, he states something crazy he does and eventually forgets what round he is drinking and begins counting again.

But after one round with Jose Cuervo
I caught my boots tappin ‘long with the beat
And after two rounds with Jose Cuervo
That band was sounding pretty darn good to me

On the other hand, Garth Brooks planned to include it on his 2001 album Scarecrow. Byrd stated that he called Brooks after learning that the later had recorded the song.

 “I called Garth and he said that he had been told if it wasn’t my first single, it was not gonna be a single and I said, ‘Well, it’s gonna be a single and I really, really am counting on this thing as a hit.’ I said, ‘I named the album after it.’ And he was cool he said, ‘Man, I wish you luck with it,’ he said, ‘Do well, you had it first and I love the song, I think it’s a smash and good luck with it.'”

How About a Toss for "Ten Rounds with José Cuervo" with Tracy Byrds? 1

Things you didn’t know about Jose Cuervo

Jose Cuervo is a brand of tequila. It is the best-selling tequila in the world, with a 35.1% market share of the tequila sector worldwide and a 33.66% share of the US tequila sector as of July 2013. As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, and a fifth of the world’s tequila by volume.

Whether you drink añejo neat or knock back shot after shot, learn a little bit more about Cuervo. And try not to forget it.

It’s the biggest tequila brand in the world.

Wherever your feelings land on the tequila/Cuervo question, you gotta pay some respect here. Cuervo’s market share has been falling in recent years, but it’s still the world’s biggest tequila producer. (And, FYI, the U.S. is the world’s largest consumer, knocking back over 50% of the market.)

Cuervo was started by the Cuervos. But it’s owned by the Beckmanns.

Cuervo’s history is certainly long and, like many illustrious spirits brands, it starts with a family name. But today, the Cuervo brand is actually owned by the billionaire Beckmann family based out of Mexico City.

Cuervo was the first to go glass.

Seems like late timing, but when Jose Cuervo started putting its tequila in glass bottles in the late 19th century, it was actually the first tequila company to do so. Demand was so high that the only way to keep the good stuff flowing was by parceling it out.


Ten Rounds of Jose Cuervo, Tracy Byrd

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