July 20

“So God Made the Farmer” The Ad that Stumped Every One in Super Bowl



It’s not easy to imagine what farmers do in their everyday lives and I personally think I can’t do what they do so I really have high regards for them. When I saw the commercial and listened intently to “So God Made a Farmer,” I earned a higher respect for them after realizing what it is that they really do.

A Look-Back

On February 3, 2013, the year “The Harbaugh Bowl” was put on the limelight. The Ravens beat the 49ers in Super Bowl XLVII and a power outage suspended the play for over thirty minutes. It was also the year when the Dodge debuted a powerful commercial “So God Made a Farmer” which was received by 108 million viewers.

The video is a two-minute speech about hard-working American farmers that features a narration of the famous broadcaster Paul Harvey. It was first published in 1986 in his syndicated column. It also contained some phrases Harvey first wrote in an article for the Gadsden Times in 1975.  The first part of the speech was given as an extension of the Genesis story of creation. It referred to God’s actions on the 8th day and ended each phrase with “So God Made a Farmer”.

The Ad

The ad featured photographs of rural America set to a narration of a portion of Harvey’s speech. In collaboration with the FFA, Dodge agreed to donate $100,000 for every 1,000,000 views that the YouTube video of the ad received up to $1,000,000,000. This goal was reached in less than five days. Currently, it has almost 22,700,000 views on YouTube. There were eight photographers who participated and photographed the images in this commercial Andy Anderson, Matt Turley, Olaf Veltman, Andy Mahr, Kurt Markus, David Beltran, David Spielman, Mark Gooch, Jim Arndt, William Allard, and Kurt Markus.

The strong message is definitely something that leaves an impression that is true to us today. It’s a captivating commercial that took the nation’s passions, values, and appreciation during those two important minutes of football.


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