Breakthrough artist Cam

Breakthrough artist Cam/ Youtube

If there’s a young artist who can effectively deliver heartbreak stories in a countrified way, that would be Cam. The breakthrough artist gained popularity as the audience appreciated her music that embraces the small-town virtues of country music.

Another pain-filled song

Cam released another song that talks about a sinking relationship, built around a hook evoking mayday call. The ballad compares the deteriorating situation of the unhealthy relationship to the situation of drowning. “Mayday” is off her debut major label studio album, Untamed, released in 2015.

Cam herself wrote the song with award-winning songwriters Jeff Bhasker, Zachary Werner and Tyler Johnson, who personally experienced a similarly dead-end relationship as narrated by the song. Johnson first conceived the song and worked it out with the other co-writers when he got to meet them in 2010. Cam eventually recorded the song after she signed to Artista Nashville in 2014.

Feedbacks

Music critics commended the positive thinking lyrics added toward the end of the song. The finale effectively added lightheartedness to an otherwise-dark concept. Also, the “swelling” pedal steel guitar balanced the “rhythmic heaviness” of the song. The track  manifests Cam’s “sweet spot.”

The overall production was excellent including the music video that dramatically narrated the story-line in visuals.

Mayday

The term “mayday” is internationally used as an emergency procedure word. It is a distress signal in voice procedure radio communications. Particular professions that often use the term include aviators and mariners who use “mayday” to signal a life-emergency. In some countries, the local organization such as police forces, firefighters, and transportation organization also use the word.

Moreover, to prevent the term from being mistaken for similar-sounding word or phrase, the call is given three times in a row.

“Mayday, mayday, mayday.”

The term originated back in 1923 by senior radio officer Frederick Stanley Mockford. He thought of a word that would indicate distress. Something that would be easily understood by all pilots and ground staff in an emergency. The expression came from the French m’aider, which means “help me,”

So, here’s Cam calling for “Mayday.”

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